The last month and a half have consisted of me preparing promo materials and extensively reviewing the content on my website and blog. I have made numerous (but very subtle) changes around the site, such as decreasing the pixel width of each table [for a sleeker look], introducing rollover links for the menu, consolidating the "info" and "contact" pages, renaming every file to a uniform naming convention, and an overall move towards a blue color scheme. I felt the cool colors would recede nicely against the warm tones found in the majority of my work.
I also went ahead and revamped the logotype I had created for myself last year. My original thought process was to convey a whimsical tone with the highly legible Helvetica. After looking at the mark months later, I realized that I was overstating the whimsy with the multiple colors and warped characters. The new logo is very similar, only instead of deforming the xheights and widths of the letters, I opted to alternate between particular fonts in the Helvetica typeface. The letters are more proportioned and the multi colored characters were replaced with a pale blue. An understated, fun, yet elegant mood is established with a few simple changes. I'm fairly happy with the results.
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