The below are iterations for a trademark design (in order from initial concept to final product). I'm typically a strong proponent of simple typographic logotypes, opposed to brand-marks (a la studies by Jay Doblin), but the project manager's thoughts were that my designs were too mechanical and that the work needed to be much "funkier." The brand-mark is for a women's line of active-wear clothing created with sustainable fabrics. I'm ultimately very happy with all of the designs on an aesthetic level - a bit unsure of the brand-mark use, but very happy overall.
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